A comprehensive transmedia communication strategy and digital entertainment experience created for a real client: the School Mural Museum at Institución Educativa Héctor Abad Gómez. The project includes a custom web portal, an interactive 3D digital museum, brand rebranding, evaluative mini-games, and immersive augmented reality and videomapping experiences for the annual EXTRAMURAL event.
Conceptualization and Transmedia Strategy
As creative director, I led the overall conceptualization and storytelling to connect the educational community and visitors with the institution's rich mural art and history. The challenge was to transform traditional cultural outreach into a modern digital ecosystem, building a cohesive narrative that spans from the web portal to social media posts and on-site activations.
Visual Identity, Web Portal, and Interactive 3D Museum
The project's digital ecosystem integrates multiple key components:
• Custom Web Portal: An accessible, functional, and responsive site designed to showcase the history, artworks, and management of the school museum.
• Rebranding and Social Media: Redesign of the visual brand identity for digital platforms, including a template system for social media posts.
• Interactive 3D Museum: 3D modeling and art direction to create an interactive virtual experience that allows visitors to digitally explore the murals.
• Evaluative Mini-games: Short gameplay experiences serving as fun pedagogical tools to assess student learning after visiting the museum.
Immersive Activations for EXTRAMURAL
To enhance the impact during the institution's annual event, EXTRAMURAL, immersive experiences were designed: a videomapping proposal on physical structures and augmented reality applications that elevate public interaction with the school's representative artworks and murals.
